GOOD QUESTIONS. USEFUL PERSPECTIVE.

A little clarity.
A lot of possibility.

Practical, in-depth guides for building a better website, a smarter system, and a more connected business.

THE KATZ WEB SOLUTIONS BLOG

THE READING ROOM

Find your next useful idea.

24 guides to explore
Ecommerce

A better Shopify store starts with a better product catalog

5 min read

Plan Shopify catalog structure with useful product attributes, variants, collections, filters, merchandising, content ownership, and migration checks.

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Technical care

A practical website performance plan beyond a speed score

5 min read

Build a useful website performance plan around real visitor journeys, Core Web Vitals, images, fonts, JavaScript, caching, and release checks.

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SEO & growth

A search-friendly redesign starts before launch day.

5 min read

A clear checklist for content, URLs, internal links, rendering, and search measurement during a website redesign.

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Applied AI

A useful AI agent starts with a well-defined boundary.

5 min read

A practical way to scope an AI assistant around a task, the information it can use, and the decisions that need a person.

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Automation

Before adding another tool, map the integrations between the ones you have

5 min read

Plan business API integrations around data ownership, identifiers, events, field mapping, error handling, and the people who operate the process.

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Web experiences

Before the redesign: give your website a clearer job.

5 min read

A practical framework for turning a website redesign into a more useful experience for your customers and your business.

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Applied AI

Build an AI knowledge assistant around information people can trust

5 min read

Plan an AI knowledge assistant with selected sources, document ownership, retrieval boundaries, useful citations, uncertainty handling, and realistic evaluation.

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SEO & growth

Build B2B landing pages that support a better sales conversation

5 min read

Plan B2B landing pages around audience intent, a clear offer, useful proof, project inquiry design, campaign context, and the CRM handoff.

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Automation

Connect your website inquiry to a useful CRM workflow

5 min read

Design a website-to-CRM handoff with meaningful form fields, record matching, lead ownership, review steps, and useful follow-up.

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Custom software

Custom software or another subscription? Ask these questions first.

5 min read

How to decide whether the right next step is a better configuration, a focused integration, or a purpose-built application.

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Ecommerce

Design subscription and one-time purchase journeys that stay clear

5 min read

Plan clear subscription and one-time ecommerce choices across product pages, cart data, checkout, account access, order events, and operational support.

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Web experiences

How to choose a CMS your team will actually use

5 min read

Compare content management approaches using editorial tasks, structured content, preview, permissions, integrations, and long-term ownership.

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Automation

Make n8n workflows reliable when the happy path breaks

5 min read

Plan n8n workflow reliability around event identity, validation, retries, error workflows, operational ownership, and safe replay.

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SEO & growth

Measure website journeys that lead to useful business decisions

5 min read

Create a practical website measurement plan using meaningful events, verified form outcomes, campaign context, lead quality, and consistent reporting.

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Custom software

Plan a customer portal around the work customers actually do

5 min read

Scope a useful customer portal with clear user roles, account relationships, documents, project status, notifications, and an achievable first release.

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Custom software

Plan a web application MVP that completes a real piece of work

5 min read

Scope a useful web application MVP around a complete workflow, user roles, data, integrations, reviewable releases, and evidence for the next investment.

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Ecommerce

Product pages should make choosing easier, not just look polished

5 min read

Improve ecommerce product pages with useful product information, clear options, accessible controls, purchase-state feedback, and connected post-purchase expectations.

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SEO & growth

Technical SEO for a service business starts with an understandable website

5 min read

Review technical SEO foundations for service business websites, including useful page structure, crawlable links, rendering, canonical URLs, redirects, and honest structured data.

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Web experiences

The website redesign checklist that starts with your business

6 min read

Plan a website redesign around customer journeys, useful content, URL preservation, integrations, and a launch your team can actually manage.

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Web experiences

Website accessibility starts with the everyday customer journey

5 min read

A practical accessibility guide for business websites covering navigation, forms, readable content, keyboard use, motion, and ongoing review.

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Technical care

What ongoing website maintenance should actually cover

5 min read

Define useful website maintenance around ownership, updates, backups, recovery, monitoring, content changes, integrations, and a practical improvement roadmap.

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Applied AI

Where human review belongs in an AI workflow

5 min read

Design useful review points for AI workflows by separating drafts from actions, showing decision context, defining permissions, and handling changed information.

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Automation

Your best first automation is probably smaller than you think.

5 min read

How to choose a useful first workflow, map the exceptions, and connect tools without automating the wrong process.

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Ecommerce

Your ecommerce experience does not end at checkout.

5 min read

Why catalog structure, fulfillment handoffs, customer communication, and retention belong in the same commerce brief.

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